Riley Chen — UX/UI Design

B2b Marketplace

B2b Marketplace project preview
A/B tested variants

Background

My Approach

Discovery

Ran usage analytics triangulation, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

40% improvement in task completion. Since shipping, we've measured 2.1x improvement in engagement.

B2b Marketplace

Shipping quality design requires collaboration and iteration. This piece explores how . The implications matter for teams and organizations.

Key Takeaway

Whether you're building a new feature, this approach resonates.

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